Non-techie companies are satisfied purely to get their software to work. We, on the other hand, are only satisfied if we get some new insight. Question is, how we do what we do? We do it, not during lunch breaks. Not on Sundays. Not just 9-to-5. Not just for a salary. We do it over a good cup of coffee. And a better conversation, punctuated with updates reviews. Every task involves a lot of doing, redoing, undoing. It needs understanding, analysing and thinking problems through. We blend technology with empathy. We’re not fans of the “go forth and reboot” mindset. So, we do things with energy coupled with patience, urgency with focus and insight.